VACANCY - Digital Communications Coordinator
Job Summary
Support the day-to-day delivery of the BWU's communications and campaign priorities, with particular responsibility for digital communications, content production, platform management, event coordination and related administrative support. The role works with the Communications and Information Officer and Campaigns Lead to translate approved communications and campaign priorities into timely, engaging and well-executed digital content, activities and events.
Duties and Responsibilities
Manage the Union's day-to-day social media, website and other digital platforms, ensuring information and content remain current, accurate and engaging.
Create and publish digital content, including graphics, short-form video, photography and other multimedia assets, in keeping with approved brand and campaign direction.
Support the execution of approved communications and campaign plans, including scheduling content, coordinating assets, tracking deadlines and maintaining campaign materials.
Maintain content calendars, campaign trackers, digital files, contact and distribution lists, and other communications records required for efficient delivery.
Support the planning and coordination of Union events, activations and public programmes, including invitations, registrations, suppliers, event materials, logistics and on-the-day support.
Coordinate the collection of approved information, photographs, video, artwork, permissions and other materials required from departments, members, partners and suppliers.
Monitor digital engagement, respond to routine enquiries using approved information and refer industrial relations, media or sensitive matters to the appropriate officer.
Track social media, website and campaign performance and compile routine analytics and activity information for reporting and evaluation.
Support email communications, online forms, registrations and other digital engagement tools used for campaigns, events, training and member outreach.
Stay current with digital communications trends, platforms, content formats and emerging tools, including responsible uses of artificial intelligence, and recommend practical opportunities for use.
Perform other related communications, campaign and event-support duties as required.
Qualifications Required
An associate degree or bachelor’s degree in Mass Communications, Marketing or a related field.
Required Knowledge
BWU core values, mission and vision.
Current digital communications, social media and content practices.
Basic principles of audience engagement, branding and campaign delivery.
Good understanding of confidentiality, responsible digital conduct and the handling of organisational information.
Awareness of current affairs, community issues and digital trends relevant to the Union and its members.
Required Skills and Abilities
Good written and verbal communication, with the ability to explain information clearly and engage different audiences.
Good organisation, time management and reliability, including meeting deadlines and following through on tasks.
Creativity and initiative, with a willingness to contribute ideas and find practical solutions.
Good interpersonal and teamwork skills, with a positive, engaged approach to working with colleagues, members and partners.
Attention to detail and accuracy in written, visual and digital content.
Flexibility, openness to feedback and a willingness to learn new tools and ways of working.
Sound judgement and discretion when handling information or responding to enquiries.
Technical Competencies
Intermediate video editing skills using CapCut, Adobe Premiere Pro or comparable software.
Competence in graphic and digital content creation using Canva, Adobe tools or comparable platforms.
Social media platform management, scheduling and community monitoring.
Basic photography and video capture for digital and event content.
Website content management and confidence working with content management systems.
Working knowledge of social media and website analytics, with the ability to compile routine performance reports.
Working knowledge of email marketing, online forms, registration tools and basic digital campaign tools.
Comfort using Microsoft Office, Google Workspace and shared digital file-management systems.
Basic event coordination and supplier liaison skills.
Digital literacy and willingness to learn and use new tools, including responsible AI-enabled tools, where appropriate.
How to Apply
Email your résumé and cover letter to bwuvacancies@gmail.com for the attention of the General Secretary, Barbados Workers’ Union, Solidarity House, Harmony Hall, St. Michael.
Applications must be received by Friday, 13 November 2026.
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